How to write top content for Facebook – and outsell your competition
Facebook has long proved itself a crucial marketing channel for advertising – there are no surprises there.
Businesses all over the world are now increasingly turning to the popular social network to run conversion-based campaigns. And the reason is simple – on this front, Facebook is often superior to other channels – including Google Adwords.
Johan Rikner, CEO of N365 Group, one of Sweden’s largest content agencies, has worked closely with clients in choosing the ideal channels to run top campaigns.
“Many of our clients have basically abandoned Adwords,” he said. “For many of them, Facebook is often the first choice, with other complimentary platforms later added into the mix.”
But running a Facebook campaign has many potential pitfalls.
“Facebook is incredibly efficient, but also very complex if you don’t manage it well,” Rikner adds. “Most importantly- if you’re unaware of its huge potential, much can be wasted.”
Taming the Monster
Through in-depth marketing knowledge, years of trial and error, and limitless passion, N365 Group has within just two and a half short years become Sweden’s largest publisher on Facebook, according to independent social media analysis company Ezyinsights’ someindex.com.
N365 Group currently operates dozens of sites and campaign pages, including international viral site Newsner, published in 20 languages. The site grew to one of the world’s largest publishers, its English page showcasing some of the most read articles in the world, placing at number two and three in January 2017 – and solidifying the viral site as a serious world player.
And this editorial knowledge is central to their marketing approach. The talented former journalists at N365 Group sets up individual editorial sites for all of their clients, with adverts linking to the engaging articles. This gives their native advertising an authentic editorial feel – and is key to achieving conversions for their clients.
N365 Group now operates more digital editorial products than any other in Sweden – even managing to surpass the nation’s two largest tabloids, Expressen and Aftonbladet.
Part of their key to success? Taming Facebook, of course.
“Analysis, analysis, analysis,” said Rikner. “We quickly learned to understand and analyse what Facebook prioritises, and eventually became very good at it. It’s not always simple, with Facebook constantly changing its algorithms. But through hard work and dedication, we managed to stay on top.”
Advertiser? Publisher? Same rules
N365 Group uses its in-depth and precise knowledge to help advertisers reach amazing results.
“What many don’t know is that the Facebook algorithm is essentially one and the same – whether you’re a publisher or advertiser,” Rikner explains.
“The most common mistake companies make is to take their regular ads and copy them on Facebook. The result is a huge failure. But there’s another formula that works much, much better on Facebook.”
N365 Group’s main advice based on years of major ad spending for their clients:
“Don’t run your regular ads. Make sure you produce new, strong content, whether using videos or linking to outside editorial sites. Facebook’s algorithm will prioritise that content and you will see a huge difference in results.”
To find out more about N365 Group or for your free personalised quote, click below: