Why are Malta’s gaming companies using this Swedish advertising agency?
More and more gaming companies running out of Malta are turning to N365 Group – a Stockholm-based content bureau specializing in native advertising. And the match is proving to be quite the jackpot.
It began in 2011, when N365 Group CEO, Johan Rikner launched the content agency following a successful career as marketing manager of popular gaming company Bwin.
Rikner, joined by a handful of associates, took two important tricks with him and introduced a new era in Swedish- and indeed international – digital advertising. The first was to focus on conversion-based native advertising campaigns, something that was lacking in the Swedish market at the time. The second was a willingness to test, question, analyse and re-analyse every campaign the agency ran in great detail – and use their subsequent learnings, well, brilliantly.
More than just chance
The result was something of a revolution on Sweden’s native advertising front. Their reputation of delivering highly successful conversion-based campaigns quickly spread and drew more and more gaming companies to do business with them.
The agency’s massive growth soon brought in dozens of new clients, forcing it to grow from a mere 8 employees to 49 over a period of just 4 and a half years, as well as opening offices in five different countries, Denmark, Finland, Norway, UK and Malta – the last of which was the most unexpected, says CEO Rikner.
“More and more gaming companies operating out of Malta were turning for help on running their conversion-based campaigns,” he says. “We realized we needed to have a presence there to be able to really be there for our clients.”
The move has proved mutually profitable. With N365’s impressive proven track record and new exposure in the tiny country of under half a million people, the gaming haven is finding a worthy partner.
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